"Campania" Wine Tour in China 2012
Campania Wine Tour in China 2012 - Campania Wine Tasting & Workshop
The recent collaboration between Campania Region and Ente Vini- Enoteca Italiana – Yishang allowed to carry out an important promotional activity to open the Chinese doors to Campania wines and wine culture.
The activities planned for the "Campania Wine Tour in China 2012" on the one hand aimed to develop a new business relationships, on the other hand wanted to promote the image of Campania wine in China.
From 25th to 28th June, representatives of five of the largest wineries in Campania, have had the opportunity to present their wines to many wine professionals and wine lovers.
D'Ambra Vini, Cantine Marisa Cuomo, Cantine Terre del Principe, Cantine Farro and Terredora are the wineries that have joined the project. The wines proposed were brewed exclusively by using autochthonous grapes and have been highly appreciated by the Chinese public for their flavors and aromas, as special as they are pleasant.
On June 25th, the first of the scheduled appointments has been held in Beijing. During the event, the five wineries have brought their wines to the Chinese distributors and importers’ attention.
The Wine Tasting, held on June 27th and organized at Yishang events hall in Shanghai, has represented another important step for the development of the whole project. On this occasion, more emphasis has been given to promotion and information, to provide Chinese consumers with a well-defined image of Campania wine. The event has been attended by numerous wine professionals, wine lovers and media reporters.
In the last workshop, organized in the same location on June 28th , the representatives of the wineries have been directly involved in meetings with importers and distributors, mainly coming from the Shanghai Area, thus creating the perfect opportunity for the rising of a rich contacts network.
Yishang Wine Business Consulting Co., Ltd has invited many wine professionals and journalists to participate to the activities, allowing them to enjoy the rich style and unique taste of the wines from Campania.